Marketing Techniques

Selling and marketing your products can be a bit challenging for many entrepreneurs who are starting their small businesses. However, by committing some time, effort and research a small enterprise owner can market and sell their products successfully. This will eventually expand the business and increase the sales and profits in the business.

How do you market a food product?

Product packaging

Develop a functional and attractive packaging for your food product. Also efficiently label the product to clearly show the type of food product you are selling. You can buy packaging food containers from the restaurant supply stores or online retailers. This will help you to market your food product efficiently and effectively.

Proper product pricing

You should price your food products fairly, but also at the same time make sure that you make and acquire a decent profit. You should consider the cost of packaging, ingredients, and labour.

What are the 4 types of promotion?

Promotion is any type of communication that an organization or business uses to persuade, remind and inform people of its commodities and enhance its public image. It’s a great way to showcase your products to the public. Here are the four types of promotion.


  • Advertising refers to a paid form of non-personal promotion or presentation of goods, services or ideas by a recognized sponsor.

Personal selling

  • This is one of the largest and most flexible forms of promotion. It is designed and created to complete the sale once the customer is attracted to the products or services offered by the business.

Sales promotion

  • This is a type of promotion that offers some kind of incentive to make a purchase and typically involves short term activities. It can be used successfully in channels of distribution with retailers, wholesalers, consumers, and manufacturers.

Public relations

  • Public relations involve any activities designed to build a valuable and favourable image for the organization. Also involves placing any valuable and relevant information about a product or company to the media.

What are the 5 marketing concepts?

Product concept

This concept explains that consumers are likely to be loyal to a business if they get more benefits and options from the products a business provides. It also explains that the products offered to customers have innovation, high-performance, and high-quality features.

Production concept

The concept explains that customers would prefer products that are highly affordable and available. It is one of the oldest and major management orientations that guide entrepreneurs and sellers.


Marketing concept

This one focuses on providing better value than competitors and more focused on delivering the wants and needs of the target market. Under this concept customer value and focus are the routes to achieving profits and sales.

Societal marketing concept

This is another marketing concept that explains that businesses should deliver value to customers in a way that improves and maintains both society’s and consumer’s well-being. It’s responsible marketing that meets the present needs of businesses and consumers while enhancing and preserving the ability to meet the needs of future generations.

Selling concept

This is another concept that explains that consumers will purchase products if the business aggressively sells or promotes these products. Here the business managed IT services focuses more on creating sales transactions rather than building profitable and long-term customer relations.

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